Digital Marketing and Growth Specialist

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Digital Marketing and Growth Specialist

We're looking for a Digital Marketing to join our mission-driven team.

Full-time · Tirane

About Us:  

Softup Technologies GmbH is a boutique IT consulting & software development firm crafting digital marvels across Europe 🦄. Headquartered in Munich, with branches in Albania, Poland, and Slovakia, we deliver high-quality, performance-driven solutions. We are collaborating with leading companies like Payone, Scout24, Payback, VNR, Realcube, Apaleo, focusing on technical excellence, collaboration, and impactful results across fintech, hospitality tech, real estate digitalization, and beyond.

Role Overview:

The Digital Marketing and Growth Specialist will play a critical role in our company's online presence, content creation, and growth initiatives. You'll manage our website, create compelling video content, craft engaging presentations, and support business development activities to drive brand visibility and growth

Responsibilities:

  • Website Management: Regularly update and maintain the company website to ensure content is current, engaging, and aligned with strategic goals.

  • Video Editing: Edit and produce high-quality videos for marketing, tutorials, promotions, and social media platforms.

  • Content Creation: Develop compelling and professional presentations to support sales, client meetings, workshops, and internal communications.

  • Business Development Support: Assist the business development team by preparing proposals, marketing collateral, and promotional materials.

  • Analytics and Optimization: Monitor digital analytics to measure content effectiveness, identify growth opportunities, and propose data-driven improvements.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.

  • Proven experience in digital marketing, content creation, and/or business growth roles.

  • Proficiency in website management tools (e.g., WordPress, Wix, Webflow).

  • Skilled in video editing.

  • Strong expertise in creating visually appealing presentations (PowerPoint, Google Slides, Canva).

  • Excellent written and verbal communication skills.

  • Strong organizational and project management abilities.

  • Familiarity with analytics tools such as Google Analytics or similar platforms is preferred

What We Offer:

  • Competitive salary and growth opportunities.

  • Dynamic, collaborative, and creative work environment.

  • Opportunity to significantly impact business growth and visibility

Apply for the job

Do you want to join our team? Then we'd love to hear about you!